Inspirational meeting of the minds
CreateAthon kicked off in Towpath Hall with some brain food in the form of words of inspiration from a diverse group of nonprofits, including Adoption STAR, Mason’s Mission, Ovarian Cancer Project, GCASA, Mental Health Association in Niagara County, and LawNY. Networking commenced between the nonprofit partners and the big chalk wall was filled with motivational messages.
Throughout the day and night, 14 marketing professionals from JFG worked together in small and large sessions to generate ideas for each nonprofit based on their specific goals. The teams gathered in both Lock Tender Landing spaces and the Clinton’s Ditch Game Room for mini brainstorming sessions in the early part of the marathon, while the full group met three times over the 24 hours in The Escarpment to critique, improve, and solidify creative concepts and begin executing campaign work. The entire complex hosted creative professionals during the day and night.
Problem solving has never been so fun.
If these wallS Could Talk
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